The term “open innovation” was originated and developed in a 2003 Harvard Business School Press book by Henry Chesbrough. This book provides specific managerial advice how firms can develop business models that reflect this paradigm.
Former Microsoft CTO Nathan Myhrvold proclaimed:
Innovation in the business model is one of the most profound ways to differentiate a business and turn the tables on competition. In Open Business Models, Henry Chesbrough rethinks the traditional approach to business from the ground up. This book should be read by anybody who wants to understand how to innovate in the 21st century global economy.
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