Open Business Models
The term “open innovation” was originated and developed in a 2003 Harvard Business School Press book by Henry Chesbrough. This book provides specific managerial advice how firms can develop business models that reflect this paradigm.
Former Microsoft CTO Nathan Myhrvold proclaimed:
Henry Chesbrough, Open Business Models: How to Thrive in the New Innovation Landscape, Boston: Harvard Business School Press, 2006, ISBN: 1-42210-427-3.
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