Corporate Business Model Innovation

By • on April 16, 2013

The University of California at Berkeley Center for Executive Education has announced a program on Corporate Business Model Innovation led by Henry Chesbrough, Alex Osterwalder and Steve Blank. The announcement notes that most major corporations limit the scope of their innovation processes to the creation of new products or services within the confines of their pre-existing business model. While these companies spend millions on R&D to create these new offerings, they typically have no budget or process to launch new business models that might unlock new value. Yet no business model lasts forever. Business model innovation is just as essential as R&D to capture value and drive competitive advantage for companies. This program will help you and your company learn how to develop, evaluate and scale new business models inside your company.

Click here to read the full announcement.

Image via Flickr.

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