Open Innovation in the Electric Vehicle Marketplace

By OIC Editor • on September 16, 2012

An article on the Rocky Mountain Institute website notes that alone, automakers can only do so much to alleviate customer uncertainty—and can do even less to overcome the cultural and systemic challenges that electric vehicless face. However, through collaboration with governments, utilities, financiers, tech-companies, charging station providers, and even other automakers, the entire industry can better position themselves to “win” in a growing market.

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