Should customers be closed out of Open Innovation?
An article on the MRTplus website notes that Open Innovation is a tool that often implores you to engage stakeholders from all channels, customers very much included, as sources of breakthrough product ideas. There are many case studies and examples of how customer portal websites and other “crowdsource” methods have led companies to new products and features much more efficiently than traditional internal-only efforts. However, the article cautions that users can’t predict future demand, the issues they are focused on can stifle creativity and that the majority of user input can lead to a lack of differentiation.
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