The Future of How We Consume Things

By Henry Chesbrough • on February 23, 2011

We often look at innovation in terms of the new products and technologies that come to market. We don’t often think about how we consume these new offerings. But that’s what is far more important. Our lives are shaped by how we interact with the “things” or “stuff” we use every day, not the increased capability of some new gizmo…

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Image via flickr.

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